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Optimal Business Solutions Thru Breakthrough Insights, Analytics and Technology |
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Solutions & Services for the Credit Cards Industry |
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C-Metrix assists leading credit card issuers in effectively dealing with the challenging issues of customer acquisition, retention, expansion, churn optimization and fraud management which are further intensified by slow economy.
Our innovative solutions and services have enabled credit card to achieve outstanding results while maximizing ROI. Some success stories of our solutions are described below. |
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SOLUTION |
RESULTS |
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Credit Approval and Line Assignment |
Utilizing predictive modeling and segmentation methodologies, C-Metrix developed an enhanced credit score and cardholder profitability index for a small business credit card issuer. Improved portfolio performance in excess of 15% over standard approaches. |
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Acquisition Marketing |
Improved DM campaign response by as much as 350% and portfolio profitability exceeding 20% via more precise list selection, segmentation and targeting. |
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Pre-emptive Customer Retention & Rewards Program |
Developed a pre-emptive retention system for identifying and acting on potential loss of business from desirable cardholders prior to its occurrence. Implemented customer treatment and rewards programs based on our unique SCWM framework. Increased retention by up to 15% while decreasing expenses by as much as 20%. |
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Application Fraud Reduction |
For a top 5 consumer credit card issuer, developed an application fraud detection and management system that performed nearly four time more effectively than commonly used fraud tools. |
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Basel II Compliance |
Enabled the credit card division of a leading bank to meet Basel II compliance requirements by developing highly effective risk and reserving models. |