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Optimal Business Solutions Thru Breakthrough Insights, Analytics and Technology |
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Solutions & Services for the Health Sciences Industry |
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C-Metrix works with pharmaceutical and biotech companies, as well as managed care organizations to enhance performance in key areas by leveraging our core competencies in business strategy, market research and data analytics.
C-Metrix is committed to developing relationships with clients based on our key strengths and values: (1) innovative solutions to gain competitive advantage; (2) flexible business model that fits the clients needs; (3) spirit of strategic partnership with the client for immediate as well as longer term benefits. |
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For a pharmaceutical company developed a modeling framework and software tool for optimizing sales territories on a dynamic basis which reflected the current and forecasted values of relevant variables such as the number of physicians, physician’s specialty, number of prescriptions written, competitor sales force deployment, number of patients who filled the prescription in a territory different than the one where the prescription was written. Our optimization tool increased sales by 7% and reduced sales costs by 5% in the first year of use. Users of the tool stated that among its strengths were the ability to easily generate and compare results of “what if” scenarios and the robustness of the results.
Developed a comprehensive new product launch marketing program for a biopharmaceutical company specializing in medications for serious chronic illnesses. The program spanned product assessment in light of market needs and competitive offerings, implementation of a system to collect and analyze physician, patient and pharmacy feedback on an ongoing basis, and communication & advertising plans for the three constituencies. |
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Client Success Stories |
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C-Metrix Solutions for Health Sciences Companies |
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Sales Force & Territory Optimization |
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Sales Forecasting |
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Market Segmentation |
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Segment Profitability Analysis |
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Product Profitability Analysis |
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Marketing Programs ROI Analysis |
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Sales Activities ROI Analysis |