SOLUTION

RESULTS

Customer Churn Optimization & Management

For a leading North American wireless carrier developed a customer churn optimization solution.  Substantially reduced churn while decreasing customer acquisition and retention related expenditures leading to much higher ARPU. Resultant benefits to the carrier in excess of US$50 million in the first year alone.

Cross Sell / Up Sell

Enabled a cable operator to cross sell telecom services to its cable TV subscriber base.  Our segmentation and customer value models also was effective in identifying and selling expanded service packages to customers.

Strategic Marketing System for New Customer Acquisition

Developed uniquely effective strategic marketing system for a major IXC for deep penetration into major and medium market segments of selected industries.  The thrust of the effort was based on the linking of distributed databases and analytical models with live call center input to enable telemarketing and fulfillment tailored to the customer/prospect.

Online Customer Management Channel

For an Regional Operating Company designed, developed and helped execute an industry pioneering e-commerce channel for residential and small business customers. Yielded substantial savings via the cost-effective use of self-help and assisted account activity of customers.